Changed the Trajectory of My Business
I can honestly say that working with Paula dramatically changed the trajectory of my website. I founded BusinessofCollegeSports.com more than ten years ago with absolutely no SEO knowledge. I didn’t really get serious about SEO until about six months before I reached out to Paula. Even then, so much of what I was learning was from hearing her on podcasts!
More than the Basics
Huge Increase in Pageviews & Sales
I initially hired Paula Rollo to create a content audit and an overall strategy for my websites which have thousands of posts. I was shocked at how many opportunities were hidden in plain sight in existing content that already resonated with my target audience.
My Google-search referral traffic has increased from the 40 percentile to consistently in the mid-70s %. This translates to several hundred thousand page views per month that have increased our ad revenue, digital product sales, and email list building strategies.
Today, Paula is an integral part of my business strategy for all of our digital content; this includes blog posts, social content, and YouTube video.
I’ve been blogging since 2009 and have the basics nailed down. When it was time for advanced blog coaching, a colleague recommended Paula and I am SO glad that we connected. She has shared her extensive knowledge on monetization, improving SEO, writing pillar/cornerstone content, and connecting with my readers–all in just two calls! Working with Paula has sharpened my skills and helped me determine where to focus my content. I look forward to continuing to work with her to take my blog BEYOND the goals I’ve set for this year.